Who We Are
Security First Benefits Corporation first opened its doors in 1924 as a property casualty insurance firm. After 65+ years of dedication in serving the business and personal line insurance needs of the greater Michigan area, we added a robust line of Group Benefits and Individual Health Insurance to our product offering in 1990. Since then we have continued that trend of excellence, becoming a large player and thought leader in the Michigan health insurance market.
In an industry where the rules keep changing, our goal is to keep it simple for our clients. We strive to stay informed of industry trends and regulations, and advise clients in easy-to-understand terms of new market solutions, risk and regulations, when appropriate, and as they emerge.
Our mission is and always has been to excel in the areas of customer service, and to provide services and solutions that reduce the costs and stress related to finding the right health insurance coverage, either for yourself and your family, or your business.